- Used Book in Good Condition.
The New York Times and USA Today Bestseller!
Reinvent your marketing to keep up with an ever-changing
marketplace
“A must-read for any business leader or marketer. It explains
how brands must be true to their essence and be reinvented to
remain relevant in this radically changed, information-rich, and
Internet-oriented world.”
―Robert Hanson, President, Global Levi’s® Brand, Levis Strauss &
Co.
“Pearson makes the clearest statement yet about the new world of
marketing, as he makes the difficult and complex concepts of
brands and reinvention understandable to everyone.”
―Bob Jeffrey, CEO, JWT
“When it comes to global brands, Pearson has no peers. His
understanding of how companies and enterprises that breakaway
from their competitors and reinvent their businesses will inherit
the next era of global commerce is revolutionary.”
―Michel Recalt, Director of Marketing and Brand Strategy, LVMH
Moet Hennessy Louis Vuitton
“The Old Rules of Marketing are Dead presents a new reality:
marketing must be reinvented if it is to remain relevant by
placing a premium on business acumen, strategy and
communications.”
―MaryLee Sachs, Chairman U.S., Hill & Knowlton
“Pearson has distilled 27 years of business experience into a
book that shows the old ways of marketing have been replaced by
new more up-to-date approaches and concepts to reinvent
businesses and brands―and drive profitable sales.”
―Stephen G. Butler, retired Chairman / CEO, KPMG International /
KPMG LLP
“Tim Pearson’s name is synonymous with strategy,
value-proposition development, and marketing. From now on, it
will be synonymous with reinvention and the new ‘do or die’ rules
of business.”
―Mark A. Emkes, retired Chairman, CEO and President, Bridgestone
Americas
“Every leader and company director must learn the fundamental
rules and principles of reinvention that will bring marketing
into the 21st century. Reinvention must be the byword for this
post-Great Recession era and the changes it requires that will
make companies and businesses of all sizes great.”
―R. David Hoover, Chairman, President and CEO, Ball Corporation
About the Book:
Revolutionary new technologies developed over the past decade
have completely changed the way humans communicate and transact
business. Not exactly late-breaking news for most people of the
world . . . except for those who are supposed to be marketing to
them. While consumers, customers, and marketplaces have adapted
to these new realities, most marketers have not.
Renowned marketing expert Tim Pearson explains why you need to
sever your ties to the comfortable old ways of marketing―and
bring your company’s marketing into the twenty-first century.
Too many marketers still operate as if strategy necessarily
depends upon predetermined budgets; advertising is the catch-all
to every problem; and marketing results can’t be measured. It all
adds up to the age-old belief that marketing is an art, not a
science―which couldn’t be further from the truth.
The Old Rules of Marketing Are Dead is a road for breaking
out of old, established―and increasingly ineffective―routines and
reinventing your organization’s marketing by:
* Positioning marketing as a business partner―not as a tool for
meeting a strategic objective
* Holding marketing accountable for results with the application
of hard data― not vague qualitative measurements
* Providing leadership within your organization―not following the
direction of everyone else
From research frameworks and concept development to planning,
budgeting, media placement, and program implementation, marketers
have not kept up―to the detriment of themselves and their
companies. Completely revamping old-school marketing is the only
way to drive profitable sales, create growing brands, and
increase market share in today’s post–Great Recession business
landscape.
Pearson calls for nothing short of a marketing revolution. You
must throw out almost everything you hold dear and embrace
technology, a new role in business, and real accountability. The
Old Rules of Marketing Are Dead has what you need to reinvent
your products, your services―and your future.